NEW YORK, February 4, 2025 – Vi, the Enterprise-AI platform for health enterprises, today unveiled its 2025 State of AI Report, providing an in-depth analysis of how artificial intelligence is shaping Wellness. This report highlights AI’s growing impact on the industry, offering a data-driven roadmap for organizations to enhance efficiency, improve patient and member outcomes, and drive financial ROI.
With AI adoption accelerating across the health sector, this report serves as a critical guide for enterprises navigating the complexities of AI implementation. The findings highlight AI’s role in transforming Member and Operational ROI—all while reducing costs and improving health outcomes.
Key Insights from the 2025 Report:
Wellness: Driving Personalization and Engagement
The wellness industry is leveraging AI to improve retention, engagement, and profitability:
Personalized member experiences boost engagement by 20% and reduce churn by 35%.
Precision-targeted marketing improves member acquisition, reducing cost-per-lead by up to 60%.
Utilizing AI for hyper-personalization delivers 8x ROI in marketing, lifting sales by 10%.
“The 2025 State of AI Report reveals how AI is reshaping wellness, providing a data-driven roadmap and best practices for organizations to navigate this historical transformation,” said Omri Yoffe, CEO of Vi. “With AI driving unprecedented advancements in member acquisition, member engagement and retention, and operational automation, this report serves as a strategic guide for enterprises looking to harness AI’s full potential while addressing its adoption challenges.”
About Vi
Vi Enterprise AI helps the world’s largest health organizations maximize business performance and health outcomes. Vi's configurable platform, combined with licensed consumer behavioral data (SDOH, Mobility, Search, Purchases, Media, and more) on 96% of the US population and over 180 million lives on the platform, enables precise, predictive, and personalized enrollment, engagement and retention throughout the member lifecycle via optimized communications and operational automation.
Vi serves industry leaders such as top Biotech and Pharma brands, National Health Plans and Providers, and Wellness Operators, driving an average of 4.2X ROI on every dollar spent.
Headquartered in New York City and with teams in Tel Aviv, Boston, Austin, and Nashville, Vi remains committed to leveraging technology and data science to help people live better, healthier lives.
For Additional Information:
For further insights and to access 'The State of AI in Wellness Report 2025’, visit https://rebrand.ly/Vi-insights-fit-social.
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Email: media@vi.co
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